How Design (on the walls) Increased Brand Recognition and Customer Confidence.

Go Time Success Group is a heating and air conditioning training company in Fort Worth, Texas. They train employees and owners of HVAC companies across the U.S. in-person and virtually in all aspects of running a successful HVAC business. With this in mind, let’s visualize a few scenarios…

INCREASING CUSTOMER CONFIDENCE

Imagine walking into a classroom where you’re supposed to be learning how to become really successful in your industry. It’s early in the morning, you’ve got your coffee in hand but your brain is still waking up and getting into the mental head space to sit for a few hours and learn something new.

The room you walk into is big, huge even, with blank white walls and a sparse amount of furniture. There is nothing stimulating your brain, nothing exciting, nothing going on at all really. You find a spot to sit and continue sipping your coffee while your brain is still in a sleepy state. The teacher walks in and begins to teach. You’re listening while simultaneously trying to force your brain to get focused.

From the get-go there is good information to learn, logically you can understand that, but it takes you some time to get into the headspace to receive and truly hear it. You miss out because you were left to excite and motivate yourself before coming in.

Now imagine an alternate experience…

It’s early in the morning, you’ve got your coffee in hand and your brain is still waking up and getting into the mental head space to sit for a few hours and learn something new. You walk into a room that immediately stimulates your senses. You see bright colors and bold wording on the walls. You begin taking it in and reading the carefully crafted mission and vision statements of the class and teacher you’re about to learn from. You start to feel motivated and excited, before the class even starts!

As you find a seat and wait for the class to begin your eyes continue exploring the room. You see a consistent color palette throughout with quotes and other motivational moments on the walls. You’re able to build on that excited feeling and your brain begins to feel a sense of confidence in the person you’re about to learn from, before they’ve even walked into the room. Then the teacher walks in and you are able to focus and take-in their expertise from the moment they start speaking.

Imagine all of that happening inside a potential client’s brain BEFORE they even encounter any of your “sales tactics”. I use quotes because your wall mural is technically the first sales tactic in your client’s buying journey. It’s helping you set a great first impression and boost the client's confidence in you and your business. Your wall mural just primed your potential client’s confidence and now they are 100% more receptive to the encounter they’re about to have with you!

INCREASING BRAND RECOGNITION

The impacts of Go Time’s branded wall mural in their training facility start from the beginning of a potential clients buying journey, before they even step foot into the facility and see their mural in-person.

A potential client finds their business online and sees a cohesive, clean brand on their website and social media - including photos of successful past clients posing in front of their wall mural after they’ve completed a course in their facility.

They also see video previews of their courses, which are filmed in front of their beautiful wall mural.

The green color that Go Time uses can be seen in every, single touch point that a potential client has with the company and subconsciously inside that potential client's brain - that green color is becoming tied to the Go Time brand.

They make their way through the buying journey and end up at their training facility where they are confident they are in the right place because they immediately recognize the wall mural and branded color palette. This feeling of recognizing their brand makes them feel comfortable and confident in who they are buying from.

Success for the potential client, success for you!

Wall murals say…

• We care about our environment (office, classroom, etc.) and believe in what we do so much that we wanted you to see it big and bold on our walls.

• We think about the little details in our business which means, we’ll do the same for you.

• “Hey! We have our sh** together and are experts in our field.”

Wall Murals can bring personality and inspiration into a space and transform an otherwise blank, boring wall into a work of art that leaves a lasting impression. Elevating the look and feel of your space with a wall mural helps to establish brand recognition and raises a customer’s confidence in you and your business - both of which make them more likely to buy into whatever it is that you’re selling.

Can’t imagine your space without a beautifully branded wall mural and are ready to get started? Send me an inquiry here. I look forward to designing something colorful, playful and well-thought-out for you and your business!