Rachel Willis

ABOUT

Rachel Willis, Vice President for the Lansing Public Schools Board of Education, ran for an at-large city council seat in the Lansing general election in 2021. Rachel came to me to create a logo and brand for her political campaign that was professional but heart-felt and helped to show the people of Michigan her personality. Collaboratively we designed logos, design marks, a brand guide and social media graphics to support her campaign and reach potential voters.

FROM THE CLIENT

“Natalie has quick response time, innovative ideas and incorporated my vision after a short call into brand that matched. She has a great design eye, is incredibly supportive of your vision and didn’t make my job feel like it was too small.” - Rachel, Rachel Willis for Lansing City Council